Table 2.
Perceived Quality definitions.
| References | Definition |
|---|---|
| Boulding et al. (1993) | “The consumer’s perception of overall service quality results from a comparison between expectations and perceptions of the different components of service. With perceptions of services held fixed, the higher the expectations, the lower the perceived quality” |
|
Parasuraman et al. (1988)
Su et al. (2016) |
“It is a form of attitude, related but not equivalent to satisfaction, and results from a comparison of expectations with perceptions of performance” |
| Zeithaml (1987) | “Perceived Quality is the consumer’s judgment about an entity’s overall excellence or superiority” |