Table 4.
Viewer engagement by video types.
| Compared video types | Engagement scores | ||||
|
|
View count | Like count | Dislike count | Comment count | |
| Poster type (individual vs organization) |
|
|
|
|
|
|
|
Individual, median | 3.120 | 0.096 | 0.001 | 0.020 |
|
|
Organization, median | 1.011 | 0.008 | 0.000 | 0.000 |
|
|
Mann-Whitney U | 14303.5 | 10374.0 | 14214.5 | 9449.5 |
|
|
P value | <.001 | <.001 | <.001 | <.001 |
| Purpose type (sharing stories vs sharing information) |
|
|
|
|
|
|
|
Storytelling, median | 2.790 | 0.061 | 0.001 | 0.011 |
|
|
Sharing information, median | 0.681 | 0.005 | 0.000 | 0.000 |
|
|
Mann-Whitney U | 12853.0 | 10207.5 | 14174.0 | 10563.0 |
|
|
P value | <.001 | <.001 | <.001 | <.001 |
| Poster + purpose (individual + sharing stories vs organization + sharing information) |
|
|
|
|
|
|
|
Individual + sharing, median | 3.502 | 0.131 | 0.002 | 0.030 |
|
|
Organization + sharing information, median | 0.744 | 0.005 | 0.000 | 0.000 |
|
|
Mann-Whitney U | 5446.0 | 3482.0 | 5943.5 | 3257.5 |
|
|
P value | <.001 | <.001 | <.001 | <.001 |