Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Image types of antivaping posts on Instagram (N=500).
| Image type | Posts, n (%) | Mean likes (95% CI) |
| Advertisement | 7 (1.4) | 8.2 (2.8-13.6) |
| Catchphrase | 35 (7) | 32.5 (15.6-49.4) |
| Product display | 15 (3) | 18 (9.3-26.7) |
| Educational/warning | 253 (50.6) | 15 (13.6-16.4) |
| Events | 28 (5.6) | 22.6 (16.1-29.1) |
| Memes | 36 (7.2) | 18.3 (12.0-24.5) |
| News | 29 (5.8) | 19.4 (12.7-26.1) |
| Notice | 10 (2) | 11.8 (5.5-18.0) |
| Personal experience | 9 (1.8) | 25.1 (15.2-35.1) |
| Vaping | 27 (5.4) | 15 (8.9-21.0) |
| Others | 51 (10.2) | 36.1 (24.1-48.1) |
