Table 2.

Caption analyses of antivaping Instagram posts.

Topic category	Keywords
Lung health	lung, ita, day, dona, make, time, healthy, start, week
Teen vaping	juul, nicotine, teen, kid, flavor, tobacco, youth, addiction, danger, school
Stop vaping	vape, stopvap, smoke, vap, novap, smoking, stop, quitsmok, tobacco, quitvap
Vaping death cases	vap, cigarette, product, health, year, people, case, death, state, report