Table 2.

Instagram hashtags included in analysis.

Hashtag	Total images (N=1563), n	Images consistent with AAPa guidelines, n (%)
#baby	11	0 (0)
#babynursery	33	2 (6)
#babynurserydecor	22	4 (18)
#babyshowergiftideas	7	0 (0)
#babysleep	49	2 (4)
#babysleeping	59	4 (7)
#bassinet	83	29 (35)
#crib	61	21 (34)
#cutebabiesofinstagram	23	0 (0)
#infantphotography	22	0 (0)
#infantsleep	43	1 (2)
#naptime	13	0 (0)
#newborn	67	1 (1)
#newbornbaby	74	1 (1)
#nursery	22	2 (9)
#nurserydesign	36	3 (8)
#nurseryinspiration	63	8 (13)
#nurseryinspo	33	0 (0)
#projectnursery	123	28 (23)
#safebaby	25	0 (0)
#sleepbaby	52	2 (4)
#sleepingbabyboy	123	0 (0)
#sleepingbabygirl	129	0 (0)
#sleepingbabyphotography	115	0 (0)
#sleepinginfant	125	3 (2)
#Sleepybaby	76	0 (0)
#twoweeksold	74	4 (5)

^aAAP: American Academy of Pediatrics.