Table 1.
Media events related to Logic’s song “1-800-273-8255”
| Event | Date | Duration of public attention | No of tweets | Mean (SD) No of tweets per day in impact period |
|---|---|---|---|---|
| Song release | 28 April 2017 | 28-30 April 2017 (3 days) | 3454 | 1151 (1085) |
| Video release | 17 August 2017 | 17-21 August 2017 (5 days) | 5080 | 1016 (745) |
| MTV Video Music Awards | 27 August 2017 (evening; end 11 pm) | 28 August to 24 September 2017 (28 days) | 37 060 | 1324 (1822) |
| News on impact of song | 10 October 2017 | 10-12 October 2017 (3 days) | 2401 | 800 (577) |
| Grammy Awards | 28 January 2018 (evening; end 11 pm) | 29-31 January 2018 (3 days) | 5649 | 1883 (2493) |
| 13 Reasons Why | 31 March 2017 | 31 March to 30 June 2017 (92 days) | 1 673 655 | 18 192 (24 124) |