Table 1.
Socio-demographic characteristics of the sample (n = 575).
| Full sample (n = 575) |
Wine professionals (n = 264) |
Non-professionals (n = 311) |
||||
|---|---|---|---|---|---|---|
| n | % | n | % | n | % | |
| Gender | ||||||
| Male | 275 | 48.6 | 157 | 60.2 | 118 | 38.7 |
| Female | 291 | 51.4 | 104 | 39.9 | 187 | 61.3 |
| Age classes | ||||||
| <30 years old | 41 | 7.1 | 5 | 1.6 | 36 | 11.6 |
| 30–39 | 79 | 13.7 | 33 | 10.6 | 46 | 14.8 |
| 40–49 | 138 | 24.0 | 80 | 25.7 | 58 | 18.6 |
| 50–59 | 158 | 27.5 | 74 | 23.8 | 84 | 27.0 |
| 60 years plus | 139 | 24.2 | 64 | 20.6 | 75 | 24.1 |
| Residence | ||||||
| British | 203 | 35.3 | 82 | 31.6 | 92 | 29.6 |
| European | 113 | 19.7 | 43 | 16.3 | 93 | 29.9 |
| North American | 77 | 13.4 | 41 | 15.5 | 36 | 11.6 |
| Australian | 88 | 15.3 | 34 | 12.9 | 52 | 16.2 |
| Othera | 106 | 18.4 | 64 | 24.2 | 39 | 12.5 |
| Wine knowledgeableb | ||||||
| 1 (not at all) | 14 | 2.4 | 0 | 0.0 | 14 | 4.5 |
| 2 | 22 | 3.8 | 0 | 0.0 | 22 | 7.1 |
| 3 | 42 | 7.3 | 1 | 0.4 | 41 | 13.2 |
| 4 | 70 | 12.2 | 8 | 3.0 | 62 | 19.9 |
| 5 | 89 | 15.5 | 16 | 6.1 | 73 | 23.5 |
| 6 | 96 | 16.7 | 41 | 15.5 | 55 | 17.7 |
| 7 (very much) | 242 | 42.1 | 198 | 75.0 | 44 | 14.1 |
| Wine involvedc | ||||||
| 1 (not at all) | 4 | 0.7 | 0 | 0.0 | 4 | 1.3 |
| 2 | 9 | 1.6 | 0 | 0.0 | 9 | 2.9 |
| 3 | 14 | 2.4 | 0 | 0.0 | 14 | 4.5 |
| 4 | 45 | 7.8 | 1 | 0.4 | 44 | 14.1 |
| 5 | 54 | 9.4 | 5 | 1.9 | 49 | 15.8 |
| 6 | 73 | 12.7 | 8 | 3.0 | 65 | 20.9 |
| 7 (very much) | 367 | 65.4 | 250 | 94.7 | 126 | 40.5 |
| Anxietyd | ||||||
| 1 (not at all) | 19 | 3.3 | 11 | 4.2 | 8 | 2.6 |
| 2 | 59 | 10.3 | 21 | 8.0 | 38 | 12.2 |
| 3 | 94 | 16.3 | 41 | 15.5 | 53 | 17.0 |
| 4 | 130 | 22.6 | 58 | 22.0 | 72 | 23.2 |
| 5 | 147 | 25.6 | 68 | 25.8 | 79 | 25.4 |
| 6 | 77 | 13.4 | 37 | 14.0 | 40 | 12.9 |
| 7 (very much) | 49 | 8.5 | 28 | 10.6 | 21 | 6.8 |
a
The ‘other’ category is composed of respondents from South Africa (68.9%), Asia (30.1%) and South America (1.0%)
b
Significant difference among wine knowledge of professionals (mean = 6.9; SD = 0.4) and non-professionals (mean = 5.6; SD = 1.5) (F = 336.663, p-value ≤ 0.001)
c
Significant difference among wine involvement of professionals (mean = 6.6; SD = 0.8) and non-professionals (mean = 4.6; SD = 1.6) (F = 184.034, p-value ≤ 0.001)
d
Non-significant difference among anxiety of professionals (mean = 4.4; SD = 1.6) and non-professionals (mean = 4.2; SD = 1.5) (F = 184.034, p-value = 0.128)