TABLE 5.

Structural model assessment.

Hypothesis	STD coefficient (β)	SE	f2 Effect Size	t-values	P Value	95% confidence intervals	R2	Q2	Results
H1:Crowding→ Purchase intentions	0.283	0.067	0.104	4.567	0.00	[0.172,0.414]	0.292	0.154	Accepted
H2:Review Rating→ Purchase intentions	0.389	0.048	0.198	8.022	0.00	[0.312,0.504]			Accepted
H3:Crowding*Review rating	0.13	0.022		2.307	0.00	[0.113,0.272]	0.311		Accepted
H4:Crowding*Gender	0.215	0.155		2.160	0.03	[0.115,0.307]	0.644		Accepted
H5:Review rating*Gender	0.128	0.054		0.122	0.51	[−0.040,0.180]			Rejected