FIGURE 1.

The most commonly-used terms to describe “genetics” by respondents. A word cloud was generated from respondent’s write-in responses to the question “What comes to mind when you hear the word genetics?” and the figure displays the words with highest frequency across all responses (n = 615). Common everyday words such as “a”, “the” and “and” were excluded from the wordlist automatically by the software and was manually double checked. The words with highest frequency are equivalent to the largest words displayed in the word cloud. Colors were randomly chosen for readability.