Table 4.
Binary logistic regression models for AORs and 95% CIs of reporting the search for each type of online health information.
| Sociodemographic Characteristics | Healthy behaviors, AORa (95% CI) | Medical concerns, AOR (95% CI) | Traditional Chinese medicine, AOR (95% CI) | Health science popularization, AOR (95% CI) | |||||
| Gender | |||||||||
|
|
Female (Refb) | ||||||||
|
|
Male | 0.69 (0.61-0.78)** | 1.11 (0.98-1.25) | 0.64 (0.57-0.73)** | 1.13 (1.00-1.28) | ||||
| Age | |||||||||
|
|
15-45 years (Ref) | ||||||||
|
|
46-60 years | 1.07 (0.92-1.25) | 0.93 (0.80-1.08) | 1.86 (1.61-2.15)** | 1.20 (1.02-1.40)* | ||||
|
|
>60 years | 0.85 (0.67-1.07) | 1.40 (1.12-1.76)** | 2.16 (1.72-2.70)** | 1.14 (0.90-1.46) | ||||
| Marital status | |||||||||
|
|
Single (Ref) | ||||||||
|
|
Married | 0.67 (0.56-0.80)** | 1.17 (0.99-1.37) | 1.22 (1.03-1.44)* | 1.20 (1.02-1.41)* | ||||
| Area | |||||||||
|
|
Rural (Ref) | ||||||||
|
|
Urban | 0.97 (0.79-1.19) | 0.95 (0.77-1.16) | 1.23 (1.01-1.52)* | 1.05 (0.85-1.29) | ||||
| Education level | |||||||||
|
|
Junior high school or below (Ref) | ||||||||
|
|
Senior high school | 1.16 (0.99-1.37) | 1.19 (1.01-1.40)* | 1.04 (0.89-1.22) | 1.14 (0.97-1.34) | ||||
|
|
3-year college | 1.56 (1.26-1.95)** | 1.21 (0.98-1.50) | 1.05 (0.85-1.29) | 1.19 (0.96-1.48) | ||||
|
|
Bachelor’s or above | 1.33 (1.10-1.62)** | 1.46 (1.20-1.77)** | 0.89 (0.74-1.08) | 1.50 (1.23-1.83)** | ||||
| Annual household income per capitac | |||||||||
|
|
>50k (Ref) | ||||||||
|
|
<10k | 0.94 (0.72-1.21) | 0.84 (0.65-1.09) | 0.70 (0.54-0.91)** | 0.99 (0.76-1.28) | ||||
|
|
10k-30k | 1.21 (1.02-1.44)* | 1.03 (0.87-1.22) | 0.76 (0.64-0.89)** | 1.11 (0.94-1.32) | ||||
|
|
30k-50k | 1.17 (0.98-1.38) | 1.09 (0.92-1.28) | 1.01 (0.86-1.19) | 1.19 (1.00-1.41) | ||||
| Employment | |||||||||
|
|
Unemployed (Ref) | ||||||||
|
|
Employed | 0.88 (0.75-1.04) | 1.10 (0.94-1.29) | 1.12 (0.96-1.31) | 0.92 (0.78-1.07) | ||||
| Types of primary health insurance | |||||||||
|
|
Urban employee basic medical insurance (Ref) | ||||||||
|
|
URBMId | 0.96 (0.83-1.11) | 1.05 (0.91-1.21) | 1.06 (0.92-1.22) | 0.86 (0.74-1.00)* | ||||
|
|
Other | 0.93 (0.67-1.29) | 1.12 (0.81-1.53) | 0.79 (0.58-1.09) | 0.69 (0.50-0.94)* | ||||
| Having commercial health insurance | |||||||||
|
|
No (Ref) | ||||||||
|
|
Yes | 1.55 (1.32-1.83)** | 0.82 (0.70-0.95)* | 1.27 (1.10-1.47)** | 0.83 (0.71-0.96)* | ||||
| Having at least 1 chronic disease | |||||||||
|
|
No (Ref) | ||||||||
|
|
Yes | 1.02 (0.85-1.22) | 1.27 (1.07-1.51)* | 1.26 (1.06-1.49)** | 0.96 (0.80-1.15) | ||||
| Reported illness during the past 12 months | |||||||||
|
|
No (Ref) | ||||||||
|
|
Yes | 0.88 (0.75-1.03) | 1.41 (1.21-1.65)** | 1.17 (1.00-1.38)* | 1.09 (0.93-1.29) | ||||
aAOR: adjusted odds ratio.
bRef: reference group.
cIncome is reported in renminbi ¥. RMB ¥1=US $0.15641.
dURBMI: urban-rural resident basic medical insurance.
*P<.05; **P<.01.