TABLE 1.

Demand- and Supply-Side Requirements for a Well-Functioning Value Chain for Double Fortified Salt

Requirement	Description
Nutrition awareness	Consumers will value nutrient-dense foods only if they are aware of the benefits of improved nutrition
Signaling	Consumers should have the knowledge and skills to identify nutrient-dense foods from those that are not
Availability	Nutrient-dense foods should be available in locations that are accessible and socially acceptable to the consumers
Affordability	Consumers should be able and willing to pay for the added cost of fortification
Acceptability	Nutrient-dense foods should be acceptable to consumers based on physical appearance, organoleptic properties, consumption patterns, and preparation practices
Capturing value	Actors along the VC should be able to capture a sufficient share of the value they create through their contributions to the production processes of nutrient-dense food
Sufficient incentives along the VC	The value captured along the VC should be equitably distributed to actors in the form of incentives
Value coordination and governance	The VC stakeholders are individual entities that are interdependent and therefore require efficient coordination in sharing of information, alignment of business strategies, and implementation of joint promotional activities
Managing costs, risks, and uncertainty	The added costs and risks for adding additional nutrients to foods requires public policies that promote and sustain partnerships between the private business and the public sector
Appropriate institutional environment28	Adequate institutional mechanisms are required, such as legal frameworks that shape markets, food standards and regulations, and policies for managing costs and risks

Abbreviation: VC, value chain.