Figure 5.

Choosing to see success and not the Common pattern. We let some participants choose which social information to be shown, either the Common pattern or the Success pattern, for the rest of the experiment. In the forced choice test, they had to make this choice to proceed, even if they had no desire to see social information. In the costly choice test, they could pay 1 MU, one time, for this information, or they could choose to not pay and receive no information. The most popular choice in both tests was to be shown the Success pattern. (Online version is in colour.)