Table. Cigar Sales and Market Share by Flavor, Brand, and Packaging Count in US Convenience Stores, 2009-2020: Nielsen Convenience Track.
| Market share, % | 2009-2020 AAPC (95% CI) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | ||
| Total sales adjusted for inflation, $, in billionsa | 2.47 | 2.75 | 2.62 | 2.59 | 2.37 | 2.36 | 2.46 | 2.64 | 2.96 | 3.06 | 2.97 | 3.27 | 2.1 (0.5 to 3.6)b |
| Nonflavored | 55.0 | 53.8 | 51.8 | 48.5 | 46.7 | 46.7 | 47.9 | 47.9 | 45.6 | 46.0 | 47.0 | 46.7 | 0.6 (–1.4 to 2.7) |
| Flavored | 45.0 | 46.2 | 48.2 | 51.5 | 53.3 | 53.3 | 52.1 | 52.1 | 54.4 | 54.0 | 53.0 | 53.3 | 3.5 (2.3 to 4.7)b |
| Among flavored | |||||||||||||
| Fruit | 63.7 | 59.6 | 56.9 | 50.4 | 43.5 | 39.3 | 38.8 | 38.4 | 37.2 | 34.4 | 31.9 | 29.5 | –3.3 (–5.2 to –1.3)b |
| Sweet/candyc | 12.7 | 11.7 | 15.7 | 21.6 | 25.4 | 24.0 | 21.2 | 21.2 | 23.2 | 25.4 | 27.6 | 30.6 | 11.2 (8 to 14.5)b |
| Conceptd | 2.2 | 2.5 | 2.5 | 3.3 | 7.9 | 13.0 | 15.6 | 16.7 | 21.0 | 21.8 | 22.5 | 21.4 | 33.0 (25.5 to 41)b |
| Wine | 15.9 | 19.5 | 18.7 | 18.7 | 16.8 | 16.9 | 17.0 | 15.7 | 11.4 | 9.7 | 9.3 | 9.0 | –3.5 (–6 to –1)b |
| Mint/menthol | 3.3 | 3.9 | 3.5 | 2.6 | 2.5 | 2.4 | 2.4 | 2.5 | 2.9 | 2.4 | 2.2 | 1.6 | –1.8 (–5 to 1.5) |
| Othere | 2.2 | 2.8 | 2.7 | 3.4 | 3.9 | 4.4 | 5.0 | 5.5 | 4.3 | 6.3 | 6.5 | 7.9 | 11.0 (8.8 to 13.3)b |
| Brand | |||||||||||||
| Black & Mild | 25.4 | 25.6 | 28.4 | 29.6 | 29.8 | 31.6 | 31.5 | 31.5 | 28.3 | 28.4 | 30.0 | 29.0 | 3.1 (2.3 to 3.8)b |
| Swisher Sweets | 31.1 | 30.1 | 26.9 | 24.1 | 24.0 | 25.5 | 27.9 | 28.6 | 24.2 | 24.3 | 22.9 | 22.7 | –1.4 (–7.1 to 4.7) |
| Backwoods | 3.9 | 3.6 | 3.3 | 3.5 | 3.9 | 4.1 | 4.7 | 5.2 | 9.2 | 11.0 | 11.2 | 13.7 | 16.1 (9.8 to 22.8)b |
| Garcia y Vega | 4.0 | 3.8 | 3.9 | 4.8 | 5.1 | 5.2 | 6.7 | 8.4 | 8.9 | .1 | 10.5 | 9.8 | 11.5 (6.6 to 16.6)b |
| Dutch Masters | 10.0 | 9.7 | 8.7 | 10.3 | 9.8 | 8.5 | 6.9 | 6.1 | 5.8 | 5.6 | 5.7 | 5.9 | –2.6 (–6.7 to 1.7) |
| White Owl | 5.8 | 7.3 | 9.2 | 9.8 | 9.8 | 9.1 | 7.7 | 7.4 | 7.0 | 6.2 | 5.5 | 6.0 | 1.5 (–2.9 to 6.2) |
| Other | 19.8 | 19.9 | 19.5 | 17.9 | 17.7 | 16.1 | 14.6 | 12.8 | 16.5 | 14.4 | 14.2 | 12.9 | –3.9 (–5.3 to –2.5)b |
| Packaging count | |||||||||||||
| Single-stick | 34.7 | 36.7 | 37.5 | 37.9 | 34.4 | 29.3 | 25.6 | 26.4 | 22.1 | 23.3 | 24.3 | 22.4 | –1.6 (–3.9 to 0.8) |
| 2 or 3 cigars/pack | 2.3 | 6.1 | 11.2 | 19.1 | 25.8 | 34.4 | 40.5 | 46.2 | 43.7 | 44.3 | 42.9 | 42.6 | 32.6 (29.2 to 36)b |
| 5 cigars/pack | 39.9 | 35.0 | 33.4 | 27.4 | 25.2 | 23.3 | 22.2 | 16.9 | 22.8 | 22.7 | 23.4 | 26.6 | –1.2 (–4.0 to 1.6) |
| Otherf | 23.1 | 22.3 | 17.8 | 15.7 | 14.7 | 13.0 | 11.7 | 10.5 | 11.4 | 9.7 | 9.4 | 8.4 | –8.7 (–10.6 to –6.8)b |
Abbreviation: AAPC, average annual percentage change.
a
All years were adjusted to 2020 dollars using the US Bureau of Labor Statistics Consumer Price Index.
b
AAPC is significantly different from 0 at α < .05.
c
Sweet/candy include flavors such as sweet, honey, chocolate, and vanilla.
d
Concept includes flavors that were ambiguously named, such as jazz, summer twist, tropical fusion, blue dream fusion, royale, or diamond.
e
Other includes explicit flavors that did not fit into previously mentioned categories, such as clove, and alcoholic drink flavors such as rum and cola or bellini.
f
Other pack unit counts include 4, 6, 7, 8, 10, 12, 14, 15, 16, 20, 24, 25, 30, 40, 50, 55, 60, 120, and 200.