Activation of ARE/Nrf2 by the phytonutrients and estradiol in the presence of H2O2. Cells were seeded in 24-well plates (105 cells/well), and 24 h later were transfected with the ARE/Nrf2 reporter gene, and ARE/Nrf2 transcriptional activity was determined as described in Section 2.6. After transfection, cells were incubated for 16 h with (a) rosemary extract (5 µM carnosic acid), (b) tomato extract (10 µM lycopene), or (c) estradiol (10 nM), and with (dark columns) or without (light columns) H2O2. Values (fold induction) are the means ± SEM of 3–4 experiments, each performed in triplicate. # p < 0.05, ## p < 0.01, ### p < 0.001, #### p < 0.0001, significant difference between treatment and the vehicle without H2O2. ** p < 0.01, *** p < 0.001, significant difference between treatments with and without H2O2.