Behavioral economics strategies |
Improve visibility or salience |
11 |
Replaced food crates with shelving, bread racks, and tilting produce stands
Called attention to produce with attractive awnings, baskets, or bins
Placed healthiest food options at eye level
Installed new lighting over healthy foods
Created the appearance of plentiful produce by filling in the base of produce bins with other materials
Used labels and glass panels to identify items stored behind freezer and cooler doors
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Improve convenience |
11 |
Moved foods from crates to shelving to minimize the need to bend over or sift through items
Used tilting produce stands, bins, and well-spaced shelving so healthy food options are within easy reach
If foods were previously distributed outside, moved them indoors
Offered produce bags to aid customers in carrying fruits and vegetable
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Placement, ordering, and priming |
6 |
Displayed healthy foods in central locations
Offered healthy foods at multiple points in the distribution line or shopping path, including once early in the line and again near the end to maximize selection opportunities
Created more space for healthy foods relative to unhealthy foods
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Signage |
5 |
Used banners and posters to highlight fresh produce
Used pictorial signs to label freezer sections so multilingual customers and customers with dietary restrictions could identify what they needed or wanted to avoid
Posted “Rinse to Reduce” posters, shelf labels, and can toppers near canned beans and vegetables to promote sodium reduction
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Recipes |
3 |
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Cooking demonstrations |
3 |
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Nutrition labeling |
0 |
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Normalizing |
0 |
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Bundling |
0 |
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Other environmental changes |
Offer more customer choice or experiences similar to a grocery store |
8 |
Transitioned from a line of service to a customer-directed format
Transitioned from pre-boxed foods to customer self-selection
Offered grocery carts, check out stations, and produce bags to customers
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Changes to pantry layout for improved customer experience |
7 |
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