Table 2.
Content themes identified among tweets targeting medical professionals that were uninformative (n=954).
| Tweet content category | Description | Tweets, n (%) | Representative post |
| Awards and grants | Tweets featuring recipients of grant funding or awards | 56 (5.9) | Congratulations to @MichaelPitmanMD and his team for being awarded a $3M #R01 #grant by the @NIH for their research on vocal fold paralysis, “Mechanisms of axon guidance in laryngeal reinnervation following injury of the recurrent laryngeal nerve.” Amazing!!! #laryngology #voice [@ColumbiaOto] |
| Conference attendance or presentation | Tweets sharing poster/oral presentations, panelists, or attendance at academic conferences | 263 (27.6) | Dr Kathleen Yaremchuk is in Germany! She's presenting on Sleep Apnea at the 90th annual Germany meeting for Otolaryngologists. #medtwitter #Doctors #WomeninMedicine [@henryfordent] |
| Grand rounds and lectures | Tweets highlighting topics of grand rounds or lectures | 85 (8.9) | Join us tomorrow at 7AM for our ENT Grand Rounds. Taylor Riall, MD will be presenting a talk entitled “Maintaining the Fire: Wellbeing, Resilience & Intentional Culture. Livestream here: https://t.co/6seb90cH82 #uofaent #otolaryngology [@UofAENT] |
| Networking and promotion | Tweets promoting the connection of individuals or departmental events | 89 (9.3) | Lots of awesomeness @KU_ENT Here's a few more who are on Twitter: @Mollie_Perryman @amyjacks13 @jplepse @smchale3 @wichova_md @AndrewJHolcomb @MattyShews @syalamanchaliMD [@KU_ENT] |
| Research and publications | Tweets sharing research projects and publications | 112 (11.7) | Dr Paul Russell has a new paper with two of @VanderbiltU's Mechanical Engineering researchers: ”A multi-subject accuracy study on granular jamming for non-invasive attachment of fiducial markers to patients. [@VanderbiltENT] |
| Training and education | Tweets focusing on medical students, residents, fellows, and educational efforts | 349 (36.6) | Resident training lights up our surgical simulation lab #temporalbonelab #ENT #otolaryngology #stateoftheart @ear_wick [@WUSTL_ENT] |