TABLE 3.

ANCOVA comparisons of conditions on prosocial affordances and topic interest^a

		Prosocial affordance beliefs			Topic interest
			Tukey’s HSD comparisons			Tukey’s HSD comparisons
Condition	n	Mean	Prosocial utility	General utility	Mean	Prosocial utility	General utility
Prosocial utility	78	4.80 (1.11)			4.26(1.08)
General utility	55	4.26 (1.11)	0.007		3.86(1.08)	0.037
Neutral	62	4.07 (1.10)	<0.001	0.339	3.84(1.07)	0.025	0.928

^aMeans for prosocial affordance beliefs are adjusted to control for perceived competence and baseline prosocial affordance beliefs. Means for topic interest are adjusted to control for perceived competence and baseline topic interest. Values in parentheses indicate standard deviations. Tukey’s HSD (honestly significant difference) comparisons are p values adjusted for multiple comparisons.