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. 2021 Jul 5;4(2):385–396. doi: 10.1136/bmjnph-2021-000252

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© Author(s) (or their employer(s)) 2021. Re-use permitted under CC BY. Published by BMJ.

This is an open access article distributed in accordance with the Creative Commons Attribution 4.0 Unported (CC BY 4.0) license, which permits others to copy, redistribute, remix, transform and build upon this work for any purpose, provided the original work is properly cited, a link to the licence is given, and indication of whether changes were made. See: https://creativecommons.org/licenses/by/4.0/.

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Bargraph showing overall frequency of mentions for each type of influencer in each sample, Mothers (left) and ASHAs (right). The frequencies represent total mentions across all foods to avoid or add during pregnancy and post partum. Influencer category codes, y-axis: AWW ANM - Anganwadi Worker or Auxiliary Nurse Midwife; ASHA - Accredited Social Health Activist; FrRelNeigh - friends/relatives/neighbours; GovDoc - government doctor; PrivClinic - private clinic; RMP - Rural Medical Practitioner; SHG - self- help group.