Table 1.

Moderated mediation results of Study 1.

	Coefficient	SE	LLCI	ULCI
Outcome variable: regulatory focus (SRF)
Culture	2.23	0.25	1.74	2.72
Age	−0.02	0.01	−0.05	0.00
Gender	−0.38	0.22	−0.81	0.05
Outcome variable: number of “Recommended”
Culture	−0.25	1.51	−3.21	2.72
Regulatory focus (SRF)	−1.39	0.49	−2.35	−0.43
Valence	16.17	1.41	13.41	18.93
Regulatory focus (SRF) × Valence	0.79	0.30	0.20	1.38
Age	0.09	0.07	−0.05	0.23
Gender	−0.52	1.30	−3.07	2.02
Conditional indirect effects at different valence of frame	Bootstrapped Indirect effect	Boot SE	Boot LLCI	Boot ULCI
Positive frame	−1.34	0.57	−2.50	−0.27
Negative frame	0.42	0.37	−0.27	1.21

SE, standard error; LLCI, lower limit confidence interval; and ULCI, upper limit confidence interval.