Table 1.

Recruitment Strategies and Numbers of Recipients.

Strategy	Count	Approximate total # of recipients
Community Organization Mailings (including Easter Seals, Department on Aging, MOW, Alzheimer’s Association)	10 mailings	10,000+
MDH Mailing	14 mailings	38,474
E-blasts (AARP Maryland)	8 e-blasts	87,000+
Events, presentations, professional outreach	88 events and presentations	7,100+
Advertising (including placemats and radio ads)	10 ads	500,000+
Newsletter articles and website	6 articles	97,000+
Totals	136	739,574+

Table 1 summarizes recruitment strategies and the number of recipients for each. The large “approximate total # of recipients” for the advertising is based on listenership of the radio stations and readership of the placed advertisements. The approximate number of recipients for newsletters and E-blasts was obtained from the community organizations who distributed those newsletters. These strategies reached an approximate total of 739,574 persons, which included 24 discrete mailings, 88 community events, 6 articles, 8 e-blasts, and 10 advertisements.