Table 2.
Study 1 blog evaluations and behavioral intentions.
| Characteristics | Blog type | Overall (N=99), mean (SD) | |||
|
|
Personal (n=34), mean (SD) | General (n=38), mean (SD) | Statistics (n=27), mean (SD) |
|
|
| Blog evaluation | |||||
|
|
Easy to read | 5.76 (1.58) | 5.92 (1.60) | 5.81 (1.71) | 5.84 (1.61) |
|
|
Easy to understand | 6.32 (1.01) | 6.18 (1.21) | 6.41 (0.97) | 6.29 (1.07) |
|
|
Well-written | 6.06 (1.41) | 5.97 (1.33) | 6.04 (1.32) | 6.02 (1.34) |
|
|
Informative | 5.50 (1.33) | 5.68 (1.25) | 5.74 (1.16) | 5.64 (1.31) |
|
|
Emotional | 6.26 (1.05) | 6.26 (1.01) | 5.89 (1.16) | 6.16 (1.07) |
|
|
Interesting | 5.59 (1.44) | 6.00 (1.21) | 5.85 (1.49) | 5.82 (1.37) |
| Behavioral intention | |||||
|
|
Skin check by a doctor | 4.26 (1.83) | 4.55 (1.75) | 5.04 (1.85) | 4.59 (1.81) |
|
|
Skin self-check | 5.29 (1.43) | 5.71 (1.43) | 6.30 (0.869) | 5.73 (1.35) |
|
|
Sunscreen daily | 4.15 (2.05) | 4.47 (2.19) | 5.30 (2.15) | 4.59 (2.16) |
|
|
Sunscreen at beach | 5.85 (1.87) | 6.18 (1.45) | 6.70 (0.669) | 6.21 (1.49) |
|
|
Asked a doctor about skin cancer risk | 4.58 (1.82) | 4.84 (1.94) | 6.11 (0.974) | 5.10 (1.79) |