Table 6.

Study 2 blog evaluations.

Characteristic	Blog type			Overall (N=167), mean (SD)
	Personal (n=42), mean (SD)	General (n=41), mean (SD)	Statistics (n=41), mean (SD)
Easy to read	6.14 (1.42)	6.12 (1.21)	6.59 (0.706)	6.28 (1.17)
Easy to understand	6.81 (0.505)	6.41 (0.974)	6.71 (0.559)	6.65 (0.724)
Well-written	6.26 (1.27)	5.85 (1.30)	6.17 (1.26)	6.10 (1.28)
Informative	5.38 (1.58)	5.24 (1.46)	5.78 (1.22)	5.47 (1.43)
Emotional	6.19 (1.37)	6.02 (1.24)	5.51 (1.08)	5.91 (1.26)
Interesting	5.76 (1.57)	5.56 (1.67)	5.59 (1.63)	5.64 (1.62)