Table 7.

Study 2 behavioral intentions.

Characteristic	Control (no blog), mean (SD)	Blog type			Overall (N=167), mean (SD)
		Personal (n=42), mean (SD)	General (n=41), mean (SD)	Statistics (n=41), mean (SD)
Skin check by a doctor	3.42 (2.04)	4.33 (2.09)	3.88 (2.05)	4.39 (2.02)	4.00 (2.07)
Skin self-check	5.65 (1.36)	5.74 (1.74)	5.71 (1.33)	5.95 (1.52)	5.76 (1.49)
Sunscreen daily	3.28 (2.33)	4.69 (2.12)	4.61 (2.02)	4.56 (1.86)	4.28 (2.16)
Sunscreen at beach	5.95 (1.75)	6.33 (1.41)	5.93 (1.88)	6.54 (1.31)	6.19 (1.61)
Ask a doctor about skin cancer risk	3.81 (1.92)	4.12 (1.82)	4.37 (1.91)	4.51 (2.03)	4.20 (1.92)