Table 3.
Average number of fixations on each area of interest separated by product type and goal group.
| Areas of Interest (AOI) | No Goal (n = 64) |
Goal Condition |
Sodium Goal (n = 64) |
||||||
|---|---|---|---|---|---|---|---|---|---|
| Health Goal (n = 60) | |||||||||
| Greek Yogurt |
Granola Bar | Mac & Cheese | Greek Yogurt | Granola Bar | Mac & Cheese | Greek Yogurt |
Granola Bar | Mac & Cheese | |
| Name | 39.5 | 34.8 | 28.6 | 38.1 | 32.4 | 29.1 | 26.2 | 19.1 | 22.3 |
| FOP (if applicable) | 21.5 | 9.8 | 5.9 | 23.7 | 10.8 | 5.6 | 21.3 | 10.1 | 11.2 |
| Additional Claims | 11.8 | 3.7 | 25.9 | 11.7 | 2.5 | 24.5 | 7.6 | 1.1 | 15.3 |
| Ingredients | 14.4 | 16.6 | 12.7 | 16.2 | 18.6 | 15.3 | 8.3 | 2.1 | 3.5 |
| Serving Size | 7.2 | 5.2 | 5.9 | 7.2 | 7.4 | 12.0 | 6.2 | 5.6 | 7.2 |
| Calories | 8.9 | 6.2 | 10.0 | 9.4 | 10.7 | 17.5 | 7.4 | 5.2 | 8.2 |
| Fats | 13.6 | 11.1 | 12.8 | 16.8 | 24.0 | 24.9 | 9.9 | 11.5 | 13.2 |
| Sodium | 6.9 | 3.9 | 4.6 | 9.8 | 9.2 | 10.2 | 11.2 | 8.7 | 8.6 |
| Total Carbohydrate | 5.4 | 3.7 | 5.3 | 8.4 | 10.8 | 12.2 | 2.2 | 8.4 | 10.3 |
| Fiber | 3.0 | 2.8 | 4.8 | 4.7 | 6.9 | 6.0 | 1.3 | 4.7 | 5.3 |
| Sugar | 4.5 | 3.2 | 3.0 | 6.6 | 5.6 | 4.9 | 1.9 | 3.8 | 3.5 |
| Protein | 5.0 | 3.7 | 3.8 | 8.1 | 7.3 | 6.4 | 2.1 | 3.9 | 5.1 |
| Vitamins/Minerals | 5.1 | 2.3 | 5.0 | 9.8 | 6.6 | 10.8 | 6.8 | 2.7 | 6.9 |
| Images | 3.3 | 24.0 | 24.7 | 3.3 | 21.5 | 21.7 | 2.5 | 11.2 | 16.0 |
| Total Fixations | 150.2 | 130.9 | 153.0 | 173.7 | 174.4 | 201.1 | 114.9 | 97.8 | 136.7 |
| Total/Group | 434.1 | 549.3 | 349.4 | ||||||