Table 2.
Characteristic | Category | Percentage of Consumers |
---|---|---|
Age | 18–25 years old | 18 |
26–35 years old | 24 | |
36–55 years old | 30 | |
56–75 years old | 27 | |
76 years old or older | 1 | |
Ethnic origin | Asian/Pacific Islander | 23 |
Hispanic or Latino | 2 | |
Other | 2 | |
White | 73 | |
Gender | Female | 55 |
Male | 45 | |
Education level | Completed an advanced or graduate degree | 43 |
Some graduate school | 17 | |
Completed an undergraduate degree | 14 | |
Some college | 22 | |
High school diploma | 5 |