Table 1.

Impact of Facebook advertisements showing the number of times the clinical trial link was shown and clicked

Impact of Facebook ads by gender and age
Impressions*				Unique link clicks
Age	Females	Males	Unknown	Females	Males	Unknown
25-34	6750	12,035	240	45	116
35-44	16,824	17,700	729	127	185	5
45-54	13,431	12,252	495	155	159	2
55-64	15,695	10,899	455	195	154	1
65+	17,292	9331	357	216	114	2

*Number of times the ad was shown