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Urgency and question types of each quadrant
| Quadrant | Urgency of closing the loop | Conversation |
|---|---|---|
| Act Now | Urgent and critical | Why are not buyers satisfied? |
| Reassess | Urgent and important | What negative changes are buyers noticing? |
| Monitor | Urgent but no important | What positive changes are buyers watching? |
| Continue | Urgent but no important | What are buyers highly satisfied? |
