Table 2.
Regression analysis using Instagram advertising medium.
| Adv. media | R 2 | Adjusted R2 | F-statistic | p value | Degree of freedom | ||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| YouTube | 0.2662 | 0.2594 | 39.17 | 8.011e-09 | 1 and 108 |
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