Table 6.
Tukey HSD pairwise comparisons.
| DV | Reference group | Comparison group(s) | βr - βc | SE | p |
|---|---|---|---|---|---|
| Conversational Agent Trust | V, FR, F | T, GER, M | 0.086 | 0.027 | 0.034 |
| Perceived Privacy Protection | V, FR, F | T, GER, M | 0.086 | 0.027 | 0.032 |
| Co-Production | V, FR, F | T, GER, M | 0.094 | 0.027 | 0.015 |
| V, FR, F | V, FR, M | 0.075 | 0.027 | 0.097 | |
| V, FR, F | T, FR, F | 0.080 | 0.027 | 0.067 | |
| Social Presence | V, FR, F | T, GER, M | 0.078 | 0.025 | 0.042 |
| Perceived Usefulness | V, FR, F | T, GER, M | 0.085 | 0.027 | 0.041 |
| V, FR, F | V, FR, M | 0.081 | 0.026 | 0.047 | |
| Net Promoter Score | V, FR, F | T, GER, M | 0.136 | 0.039 | 0.018 |
| V, FR, F | V, FR, M | 0.123 | 0.039 | 0.038 | |
| V, FR, F | T, FR, F | 0.134 | 0.040 | 0.019 |
Significant values at p < 0.05 are in boldface.