Table 7.
A | K | L | P | Pch | PI | TIC | |
---|---|---|---|---|---|---|---|
Informative Value (IV) | 0.127 | 0.033 | 0.064 | 0.028 | 0.073 | 0.041 | 0.757 |
Trust and Influencers’ Credibility (TIC) | 0.152 | 0.069 | 0.101 | 0.079 | 0.119 | 0.157 |
Awareness (A); knowledge (K); liking (L); preference (P); purchase (Pch); purchase Intention (PI).