This study assessed public preferences and values for a community pharmacy-based cardiovascular disease (CVD) health check.

Using a discrete choice experiment, it was found that consumers valued a community pharmacy-based CVD health check that is provided at the weekend; by appointment; by a nurse; for 30 min; with a 3-month follow-up call; for £50.

The findings can inform pharmacy-based screening services before they are introduced, guide new service design and support resource allocation decisions.