Figure. Variation in Willingness to Share Digital Information for Research by Subgroup.

Point estimates reflect participants’ willingness to share for a subset of scenarios from the conjoint experiment (willingness to share evaluated on a 1-5 scale). Each scenario had approximately 591 participants randomized to that scenario (the number of respondents ranged from 569 to 606). Panel A represents a university hospital and Panel B represents a digital technology company as the user of the data.