TABLE 3.

Reliability and validity of the measurement model.

Construct	α	CR	AVE	1	2	3	4	5	6	7
1. WM	0.698	0.832	0.623	0.790	0.600	0.363	0.537	0.259	0.504	0.464
2. SN	0.865	0.908	0.712	0.466	0.844	0.569	0.587	0.324	0.691	0.357
3. ATT	0.809	0.870	0.629	0.289	0.490	0.793	0.725	0.371	0.680	0.267
4. PBC	0.627	0.842	0.727	0.358	0.437	0.516	0.852	0.380	0.600	0.326
5. EC	0.645	0.782	0.476	0.188	0.264	0.284	0.269	0.690	0.460	0.230
6. PN	0.800	0.909	0.833	0.377	0.576	0.536	0.428	0.352	0.913	0.352
7. KNOW	0.921	0.941	0.760	0.378	0.323	0.234	0.251	0.195	0.304	0.872

Data indicating Fornell-Larcker criterion is shown below the diagonal; data indicating Heterotrait-monotrait (HTMT) is shown above the diagonal. CR, composite reliability; AVE, average variance extracted. The values of square root of AVE are shown in the diagonal in bold. WM, waste management behavior; SN, subjective norms; ATT, attitudes; PBC, perceived behavioral control; PN, personal norms; EC, environmental concern; KNOW, environmental knowledge.