Table 2.

Participant characteristics, n 544 US parents of young children

Characteristic	n	%
Age in years
18–25	91	17
26–34	209	39
35–44	204	38
45+	38	7
Gender
Male	227	42
Female	308	57
Non-binary	1	0·2
Race/ethnicity
Non-Hispanic White	373	69
Non-Hispanic Black or African American	29	5
Hispanic	97	18
Non-Hispanic other	45	8
Education
High school or less	120	22
Some college	85	16
College degree	224	41
Graduate degree	114	21
Annual household income
Less than $25 000	90	17
$25 000–$49 999	106	19
$50 000–$74 999	90	17
$75 000–$99 999	115	21
$100 000 or more	143	26
Political party
Liberal	136	25
Moderate	218	40
Conservative	189	35
General perceptions of how good or bad red meat is for health
Very bad	29	5
Somewhat bad	78	14
Neither good nor bad	221	41
Somewhat good	135	25
Very good	80	15
General perceptions of how good or bad red meat is to the environment
Very bad	29	5
Somewhat bad	82	15
Neither good nor bad	272	50
Somewhat good	88	16
Very good	73	13
Usual red meat intake (servings/d)
Mean	0·7
sd	0·8

Missing data ranged from 0·0% to 1·5%.