Table 2.

Implications of COVID-19 Vaccine Hesitance.

Research finding	Implication
Personal physician most trust source of information	Utilize primary healthcare providers in public health communication efforts
Information comes from many sources, making people feel overwhelmed	Establish a national center for health communication
Negative stories are most “sticky”	Establish guidelines for journalists and editors on presenting stories that are not unnecessarily alarming
Mistrust of science and scientific institutions	Restore trust in federal, State, and local public health and scientific institutions
Individualistic reasoning	Develop effective messaging About community health
Continuum of vaccine hesitancy	Focus attention on those not yet fully committed; use Known role models; Counteract misinformation