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. 2022 Feb 1;19(2):e1003885. doi: 10.1371/journal.pmed.1003885

Table 1. Participant characteristics (n = 325).

Characteristic Control
arm
Pictorial warnings arm
n % n %
Age, in years
18–29 24 15% 21 13%
30–39 65 40% 74 45%
40–49 53 33% 54 33%
50+ 20 12% 14 9%
Mean (SD) 38.9 8.3 37.8 7.8
Gender
Man 41 25% 32 20%
Woman 120 74% 130 80%
Another gender identity 1 1% 1 1%
Sexual orientation
Straight or heterosexual 148 94% 145 90%
Gay, lesbian, bisexual, or homosexual 6 4% 14 9%
Another sexual orientation 4 3% 3 2%
Race and ethnicity
Non-Hispanic white 72 46% 70 44%
Hispanic white 9 6% 10 6%
Hispanic, no race reported 14 9% 15 9%
Hispanic, other race(s) 8 5% 9 6%
Non-Hispanic Black or African American 46 29% 34 21%
Non-Hispanic Asian 6 4% 7 4%
Non-Hispanic, more than 1 race 3 2% 13 8%
Non-Hispanic, other race 0 0% 2 1%
Educational attainment
Less than high school diploma or GED 11 7% 15 9%
High school diploma or GED 55 35% 55 34%
Four-year college degree 42 27% 46 29%
Master’s degree, graduate degree, or more 47 30% 44 28%
Annual household income
$0–$24,999 49 30% 50 32%
$25,000–$49,999 39 24% 41 26%
$50,000–$74,999 16 10% 18 11%
$75,000+ 58 36% 49 31%
Number of people in household, mean (SD) 3.6 1.2 3.6 1.3
Body mass index (kg/m2)
<18.5 6 4% 4 3%
18.5 to <25 43 29% 43 28%
25 to <30 43 29% 45 30%
≥30 57 38% 60 39%
Mean (SD) 29.7 9.9 29.3 8.0
Nutrition Facts Panel use
Never or rarely 26 16% 25 16%
Sometimes 46 29% 49 30%
Often or all the time 89 55% 87 54%
Frequency of needing help reading medical information
Never 130 81% 132 81%
Sometimes 23 14% 18 11%
Often/Always 7 4% 12 7%
Language of survey administration
English 142 88% 140 86%
Spanish 20 12% 23 14%
Reads and speaks. . .
Mostly or only English 132 81% 130 80%
Spanish and English equally 10 6% 14 9%
Mostly or only Spanish 20 12% 19 12%
Age of child the parent shopped for, in years
2–5 61 38% 63 39%
6–12 101 62% 100 61%
Mean (SD) 7.3 3.4 7.1 3.3
Gender of child the parent shopped for
Boy 72 44% 75 46%
Girl 88 54% 88 54%
Another gender identity 2 1%
Child consumed sugary drink 1/wk or more over past 30 days (not mutually exclusive)
Soda 68 42% 58 36%
Sports drinks 50 31% 50 31%
Flavored water 43 27% 38 24%
Fruit drink 102 64% 95 59%
Flavored milk 102 65% 98 61%
Sweetened coffee or tea 41 26% 35 22%
Time of participation
Pre-COVID-19 pandemic 64 40% 65 40%
During COVID-19 pandemic 98 60% 98 60%

GED, General Educational Diploma; SD, standard deviation.

Missing demographic data ranged from 0% to 7%.