Table 1.

Six Frames and their definitions.

Frames	Definition
Consequence	This emphasizes the consequences of the illness, including human life; social impact is the focal point of the story.
Uncertainty	Uncertainties may be portrayed regarding any aspect of the epidemic, including the cause, cure, and possible spread. Also included is the portrayal of the disease as something obscure that needs more exploration and assessment by the government or scientific bodies.
Action	The story focuses on any action against the disease, including anticipation, potential, solution and strategies.
Reassurance	The story communicates the possibility that people should not be stressed or worried about the effects of the disease. Additional stories cover the readiness and successes of authorities in fighting the infection.
Conflict	The story is about arguments, disagreements and different ideas among news sources. Alternately, it could be discussion and debate on how to combat the disease effectively.
New Evidence	This frame is related to new findings and results or explores new evidence that helps advance the understanding of the disease. It also discloses new strains of the infection, new approaches for spreading, new technologies to prevent, cure, treat the disease, and the development of new medicines.