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| Customer Needs (CNs) | Importance Value | Priority Ranking |
|---|---|---|
| Attractive bright color | 4.61 | 3 |
| Fresh smell | 4.65 | 1 |
| Firm texture | 4.60 | 4 |
| Stock availability | 4.63 | 2 |
| Cleanliness | 4.55 | 5 |
| Tastiness | 4.43 | 7 |
| Price stability | 4.50 | 6 |
| Product variation | 3.89 | 10 |
| Proper shape | 4.24 | 9 |
| Contamination-free | 4.36 | 8 |
