Table 2.

Experimental result of mobilizing effect.

	Mobilizing donation
Celebrity idol	0.250
	(0.177)
Celebrity idol and fandom	0.353**
	(0.169)
Num. Obs.	1777
AIC	1367.4
BIC	1427.7
Log.Lik.	−672.694
F	2.819

The results controlled for gender, age, education, and occupation.

*p < 0.1,

^**p < 0.05,

***p < 0.01.