Table 3.
Restricted and required content for cannabis social media pages by state and state-based regulations on cannabis company social media business pages
| Coding category | Total sample | Alaska | Colorado | Oregon | Washington | p valuea comparing states with and without this regulation |
|---|---|---|---|---|---|---|
| Number of posts | (n = 2,660) | (n = 75 | (n= 1,032) | (n = 795) | (n = 758) | |
| n (%) | n (%) | n (%) | n (%) | n (%) | ||
| Restrictions on content | ||||||
| Discount/promotion | 922 (34.7) | 2 (2.7) | 213 (20.6) | 406 (51.1) | 301 (39.7) | .21 |
| Branded products | 164 (6.2) | 0 (0.0) | 107 (10.4) | 44 (5.5) | 13 (1.7) | <.0001 |
| Modeled use of cannabis | 62 (2.3) | 0 (0.0) | 31 (3.0) | 11(1.4) | 20 (2.6) | .03 |
| Overconsumption | 324 (12.2) | 7 (9.3) | 79 (7.7) | 124(15.6) | 114(15.0) | <.0001 |
| Pop culture | 192 (7.2) | 0 (0.0) | 111 (10.8) | 62 (7.8) | 19 (2.5) | .45 |
| Youth appeal | 145 (5.5) | 2 (2.7) | 34 (3.3) | 79 (9.9) | 30 (4.0) | N.A. |
| Underage model | 35 (1.3) | 0 (0.0) | 16 (1.6) | 8(1.0) | 11(1.5) | .35 |
| Health benefits | 219 (8.2) | 1(1.3) | 90 (8.7) | 103 (13.0) | 24 (3.2) | .18 |
| Requirements for content to be present on posts | ||||||
| Limiting cannabis use to those age 21 and older | 700 (26.3) | 39 (52.0) | 10 (1.0) | 263 (33.1) | 388 (51.2) | <.0001 |
| Avoiding impaired driving | 695 (26.1) | 39 (52.0) | 5 (0.5) | 256 (32.2) | 396 (52.2) | <.0001 |
| Describing health risks | 466 (17.5) | 39 (52.0) | 12 (1.2) | 18 (2.3) | 397 (52.4) | <.0001 |
Notes: Shaded cells indicate the state has that restriction or requirement. N.A. = not applicable.
a
p value obtained using chi-squared tests.