Table 2.
Quantitative characteristics of the videos and message tone
| Positive videos (n = 63) | Neutral videos (n = 38) | Ambiguous videos (n = 16) | Negative (n = 1) | p-Value | |
|---|---|---|---|---|---|
| Nº views | 0.201 | ||||
| Total | 30,497,303 | 16,355,625 | 10,172,318 | 365,254 | |
| Median (range) | 327,588 (150,015–3,975,728) | 251,129.5 (150,032–2,935,282) | 461,911 (191,075–2,852,666) | - | |
| Video length | 0.017 | ||||
| Total (seconds) | 118,248 | 19,208 | 12,369 | 243 | |
| Median (range) | 513 (15–10,360) | 261 (20–5,017) | 650.5 (127–2,551) | - | |
| Nº likes | 0.379 | ||||
| Total | 968,771 | 473,915 | 170,953 | 18,426 | |
| Median (range) | 7,693 (0–73,241) | 4,059 (398–155,928) | 7,557 (2,301–44,021) | - | |
| Nº dislikes | 0.043 | ||||
| Total | 41,262 | 21,752 | 17,910 | 1,859 | |
| Median (range) | 455 (0–3,489) | 318 (67–5,325) | 644 (153–4,024) | - | |
| Nº comments | 0.170 | ||||
| Total | 111,327 | 60,451 | 34,441 | 6,418 | |
| Median (range) | 1,547.5 (0–11,005) | 1,287 (101–8,281) | 1,601 (531–6,919) | - |