Table 2.

Impressions and clicks by age and gender

Age	Female			Male			Undetermined			Grand total
	Impressions	Clicks	Click- through rate (%)	Impressions	Clicks	Click- through rate (%)	Impressions	Clicks	Click- through rate (%)	Impressions	Clicks	Click- through rate (%)
18–24	781 938	88 693	11	836 878	99 884	12	801	118	15	1 619 617	188 695	12
25–34	956 183	103 446	11	1 577 865	178 603	11	1795	181	10	2 535 843	282 230	11
35–44	673 075	72 710	11	1 271 645	138 969	11	2117	228	11	1 946 837	211 907	11
45–54	533 422	58 989	11	885 388	98 369	11	1154	131	11	1 419 964	157 489	11
55–64	411 169	47 489	12	602 049	67 522	11	844	106	13	1 014 062	115 117	11
65 or more	366 083	42 448	12	495 489	59 400	12	1095	132	12	862 667	101 980	12
Undetermined	236 739	31 464	13	185 571	23 578	13	3 231 836	277 888	9	3 654 146	332 930	9
Total	3 958 609	445 239	11	5 854 885	666 325	11	3 239 642	278 784	9	13 053 136	1 390 348	11

When the Ads system produces a demographic breakdown, it includes two ads that were not a part of the experiment. As a result, the totals in this table differ slightly from other tables.