Table 3.
Regression analysis with full factors.
| Characteristics | B (SE) | t test (df)a | P value |
| Intercept | −3420.035 (2411.484) | −1.418 (68) | .16 |
| Like to dislike ratio | 3537.054 (2449.459) | 1.444 (68) | .15 |
| Length (seconds) | −0.241 (0.141) | −1.714 (68) | .09 |
| Includes a trigger warning | 278.817 (236.567) | 1.179 (68) | .24 |
| Mentions quarantine | 580.534 (290.706) | 1.997 (68) | .05b |
| Mentions a graphic comparison | −17.898 (205.592) | −0.087 (68) | .93 |
| Mentions weight gain | −111.256 (205.264) | −0.542 (68) | .59 |
| Mentions weight loss | −295.420 (174.849) | −1.690 (68) | .10 |
| Includes a COVID-19 weight change–related term | −217.298 (229.365) | −0.947 (68) | .35 |
| Mentions weight gain cause | −535.506 (264.648) | −2.023 (68) | .047b |
| Mentions negative feelings | 128.832 (188.775) | 0.682 (68) | .50 |
| Mentions fat-gaining food | 470.720 (218.611) | 2.153 (68) | .04b |
| Mentions exercise | 28.272 (176.027) | 0.161 (68) | .87 |
| Mentions a routine or life change | −392.194 (209.015) | −1.876 (68) | .07 |
| Mentions how to lose weight | 350.152 (182.994) | 1.913 (68) | .06 |
| Highlights weight loss pills or products | 16.195 (190.823) | 0.085 (68) | .93 |
| Mentions self-love or self-care | 389.582 (195.430) | 1.993 (68) | .05b |
| Mentions body shaming | 700.194 (255.749) | 2.738 (68) | .008c |
| Mentions a specific diet (eg, keto, etc) | −56.951 (198.153) | −0.287 (68) | .78 |
| Includes recipes | −113.440 (179.326) | −0.633 (68) | .53 |
| Presenter is female | 269.498 (187.232) | 1.439 (68) | .16 |
| Includes both male and female presenters | 1848.469 (394.523) | 4.685 (68) | <.001c |
aValues are from a regression analysis.
bStatistically significant at a P<.05 level.
cStatistically significant at a P<.01 level.