Table 2.
Data set of green brand extensions
| No. | Company | Parent brand and product | Green brand extension and product | Category |
|---|---|---|---|---|
| 1. | Nestlé | Nescafé Coffee | Nescafé Bio Coffee | Beverages |
| 2. | Nestlé | Vittel Mineral Water | Vittel Vrucht Fruit Juice | Beverages |
| 3. | Nestlé | Bübchen Skin Care | Creme Bübchen Natural Moist Wipes | Toiletries |
| 4. | Nestlé | Maggi Natural & Conscious | Maggi Natural Conscious Ingredients | Food |
| 5. | Nestlé | Maggi Farmer’s Market | Maggie Vegetable Bouillion | Food |
| 6. | Nestlé | Nesquik Cocoa Pouder | Nesquik All Natural Porridge | Food |
| 7. | Nestlé | Nesquik Cocoa Pouder | Nesquik All Natural Cocoa Pouder | Food |
| 8. | Nestlé | Yes Cupcakes | Yes Tasty by Nature | Food |
| 9. | L’oreal Paris | L’oreal Cosmetics | L’Oreal Botanicals | Hair care and color |
| 10. | Garnier | Garnier Cosmetics | Garnier Bio | Hair care and color |
| 11. | Garnier | Garnier Cosmetics | Garnier Color Herbalia | Hair care and color |
| 12. | Garnier | Garnier Cosmetics | Garnier True Treasures | Hair care and color |
| 13. | Danone | Fruit Gnomes Yoghurt | Frucht Gnomes Bio | Food |
| 14. | Danone | Fruit Gnomes Yoghurt | Frucht Gnomes Squezzies | Food |
| 15. | Beiersdorf | Nivea Skin Care | Nivea Natural Balance | Toiletries |
| 16. | Beiersdorf | Nivea Skin Care | Nivea Natural Moist Wipes | Toiletries |
| 17. | W. K. Kellogs | Corn Flakes | No Added Sugar | Food |
| 18. | W. K. Kellogs | Corn Flakes | Raw Fruits | Food |
| 19. | W. K. Kellogs | Corn Flakes | Superfood | Food |
| 20. | P&G | Pampers | Pampers Aqua Pure Moist Wipes | Toiletries |
| 21. | P&G | Pampers | Pampers Pure Protection Nappies | Toiletries |
| 22. | Unilever | Dove Antiperspirant Spray | Dove original compressed Antiperspirant Spray | Toiletries |
| 23. | Unilever | Dove Deodorant Spray | Dove Go Fresh compressed Deodorant Spray | Toiletries |
| 24. | dm | Ebelin | Ebelin Nature | Toiletries |
| 25. | dm | Jessa | Jessa Nature Panty Liner | Toiletries |
| 26. | dm | S-Quito | S-Quito Free Nature | Toiletries |
| 27. | dm | Babylove | Babylove Eco Nappies | Toiletries |
| 28. | dm | Denk mit [Think along with] | Denk mit Nature | Detergents |
| 29. | dm | Sanft und Sicher [Soft and gentle] | Soft and Gentle Recycling | Toiletries |
| 30. | Schwartau | Schwartau Extra | Schwartau Farmer’s Store | Food |
| 31. | Langnese | Flotte Biene [Brisk Bee] | Brisk Bee Bio Fairtrade | Food |
| 32. | Henkel | Pril | Pril Pro Nature | Cleaning products |
| 33. | Melitta | Filter Papers | Filter Papers Nature | Household articles |
| 34. | UHU | Glue Stick | Stic Renature | Household articles |
| 35. | Rügenwalder Mühle | Meat and Sausages | Rügenwalder Mühle Veggie | Food |
| 36. | Kölln | Oatmeal | Oatdrink | Beverages |
| 37. | Ritter Sport | Chocolate Bars | Ritter Sport Vegan | Food |