Table 2.

Variable statistics.

Variables	Mean	S.D.	Min	Max	VIF
PEB	68.429	2190.974	0	318,277
PED	0.063	0.232	0	1
Retro	0.010	0.060	0	1	1.14
Imme	0.090	0.275	0	1	1.17
Prosp	0.063	0.232	0	1	1.19
Richness	1.227	0.465	1	3	1.21
Fans	22.810	730.325	0	106,092	1.16
Url	0.013	0.081	0	1	1.53
Length	21.423	855.658	0	154,695	4.24
Views	101.052	4019.441	0	1,119,347	2.12