Table 3.

Hierarchical regression results.

	Model 1	Model 2	Model 3	Mode 4	Model 5	Model 6
	Ln(PEB + 1)	Ln(PEB + 1)	Ln(PEB + 1)	PED	PED	PED
Retro		−0.057**	−0.009		0.010***	0.015***
Imme		0.055***	0.032**		0.227***	0.229***
Prosp		0.039**	0.045*		0.034*	0.023**
Richness			0.198***			0.176**
Retro* Richness			0.016*			−0.009*
Imme* Richness			0.006			0.116***
Prosp* Richness			0.041**			0.506***
ln(Fans + 1)	1.099***	1.116***	1.117***	0.022***	0.006***	0.001***
Url	−0.006*	−0.007*	−0.006*	−0.004***	−0.001***	−0.000***
ln(Length + 1)	0.157***	0.152***	0.151***	0.004***	0.002***	0.001***
ln(views + 1)	0.101***	0.103***	0.103***	0.004***	0.005***	0.001***
R-squared	0.299	0.334	0.363	0.122	0.287	0.296

Note: * p < 0.05; ** p < 0.01; ***p < 0.001.