Table 7.

Correlation matrix of the second-order constructs and the first-order endogenous constructs.

	AD	eWOM	LOY	PBI	SAT	SF	UO
AD	0.926
eWOM	0.207	0.943
LOY	0.425	0.346	0.894
PBI	0.481	0.42	0.672	0.871
SAT	0.480	0.348	0.739	0.740	0.916
SF	0.363	0.244	0.421	0.436	0.510	0.824
UO	0.390	0.174	0.492	0.498	0.553	0.557	0.813