Table 3.

Overview of key qualitative themes and descriptions

Facilitators

Collaborative planning and mobilization: Girl Champ engaged both the health system and community members to drive high attendance at Girl Champ events, which was believed to be more effective than only engaging at one level

Cohesion and shared identity: The Girl Champ brand was viewed as successful in terms of brand cohesion, innovation, appropriateness, and addressing sexual and reproductive health holistically for AGYW

Barriers

Logistical challenges in pilot implementation: Higher than expected attendance at events contributed to logistical challenges at events

Sustainability of Girl Champ: Stakeholders expressed concerns about the sustainability of the brand, and continuing engagement with AGYW