Table 2.
Multiple comparisons of estimated marginal means of perceptions of posters’ pleasure, arousal and dominance between different values of categorial predictors
| Pleasure | Arousal | Dominance | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Predictor | Category | EMM | Sig. diff. | SE | EMM | Sig. diff. | SE | EMM | Sig. diff. | SE |
| Platform | Instagram (1) | 3.54 | (2) | 0.08 | 3.73 | n. s. | 0.06 | 3.42 | (2) | 0.07 |
| Twitter (2) | 3.19 | (1) | 0.10 | 3.81 | n. s. | 0.08 | 3.19 | (1) | 0.08 | |
| Content | random/other (0) | 3.76 | (1),(2),(3) | 0.08 | 3.52 | (1),(3) | 0.06 | 3.49 | (1),(2),(3) | 0.07 |
| braces removed (1) | 4.64 | (0),(2),(3) | 0.10 | 4.10 | (0),(2),(3) | 0.08 | 4.40 | (0),(2),(3) | 0.08 | |
| braces received (2) | 2.64 | (0),(1) | 0.11 | 3.64 | 1 | 0.08 | 2.67 | (0),(1) | 0.09 | |
| personal orthodontic-related information (3) | 2.42 | (0),(1) | 0.11 | 3.80 | (0),(1) | 0.08 | 2.68 | (0),(1) | 0.09 | |
| Comedic value | No (0) | 3.35 | n. s. | 0.05 | 3.62 | (1) | 0.05 | 3.33 | n. s. | 0.05 |
| Yes (1) | 3.38 | n. s. | 0.09 | 3.92 | (0) | 0.07 | 3.29 | n. s. | 0.08 | |
| Selfie | No (0) | 3.19 | (2) | 0.07 | 3.78 | n. s. | 0.06 | 3.16 | (2) | 0.06 |
| yes, without braces (1) | 3.41 | n. s. | 0.12 | 3.71 | n. s. | 0.09 | 3.33 | n. s. | 0.10 | |
| yes, with braces (2) | 3.50 | (0) | 0.09 | 3.81 | n. s. | 0.07 | 3.44 | (0) | 0.08 | |
Note: Estimated marginal means (EMM) and standard errors (SE) are reported as predicted by the regression model. Significant differences (Sig. diff.) between a given category and other categories within the same categorial predictor are denoted with the respective comparison category identifiers in brackets (p < .05, Bonferroni-adjusted for multiple comparisons)