Table 3.
Marketing characteristics stratified by rogue, unapproved, and legitimate online pharmacies (n=89).
| Marketing characteristics | Rogue (n=62), n (%) | Unapproved (n=20), n (%) | Legitimate (n=7), n (%) | P valuea |
| Claims price discount (yes) | 58 (94) | 18 (90) | 5 (71) | .12 |
| Bulk discounts (yes) | 41 (66) | 13 (65) | 2 (29) | .15 |
| Coupon or promo code (yes) | 37 (60) | 8 (40) | 4 (57) | .29 |
| Phone # or WhatsApp (yes) | 56 (90) | 19 (95) | 7 (100) | .56 |
| Offer to speak with an associate (yes) | 45 (72) | 16 (80) | 6 (86) | .60 |
| Registration claims (yes) | 20 (32) | 12 (60) | 3 (43) | .08 |
| Customer testimonials (yes) | 39 (63) | 8 (40) | 5 (71) | .15 |
| Privacy claims (yes) | 32 (52) | 17 (85) | 4 (57) | .03 |
aAnalysis was conducted across websites selling dexamethasone, hydroxychloroquine, and/or lopinavir-ritonavir, which were classified by LegitScript for legitimacy.